[AUDIENCE] Audience Feedback Questionnaire

[AUDIENCE/RESEARCH] Institution Research

For this product, my fictional artist is "signed" to Island Records, which was founded in 1959 and exists as a division of Universal Music Group (UMG). As a well-established institution in the music industry, the mere label of the corporation is enough to provide an artist with credibility and the assurance that they will deliver impressive music. This was the image I wanted to provide my artist with - reliable and, ultimately, talented.

Some notable names included in the label's UK roster includes those of a similar genre to my fictional artist, "Sydney Stone", such as:

• Aquilo
• Ben Howard
• Hozier
• Laura Aquilina
• Mumford & Sons
• Of Monster and Me

The aforementioned artists are all typically of an acoustic indie/alternative indie genre, which is the direction in which my artist's music and music video is geared towards.

Upon further inspection of the record label's website, it is implied that their intended demographic is young adults aged 16-24. This is, firstly, evident from the types of artists they have listed which are signed to them but also from the graphic design of the website. The layout is grid-like, making it easy to navigate, and vibrant, reflecting their youthful audience.

Moreover, there is a banner across the top of the screen which depicts a shelf of vinyl records. The notion of vinyl records correlates with the indie genre and reflects "reformer" youth in the 20th Century, which mirrors the retro aesthetic of my artist's music video in terms of the filters and styling used.

Overall, from the research I conducted, Island Records was the most suitable label to have my artist partnered with.

[AUDIENCE] Focus Group

FOCUS GROUP

Name: Courtney Peacock
Age: 17
Gender: Female
Education/Employment: College student
Relationship status: In a relationship
Socio-economic classification: C1/C2
Favourite genre of music: Punk Pop, Pop Rock, Heavy Rock, Metal
Preferred method of listening to music: Streaming, purchasing CDs/Vinyl
Interests: Attending concerts and gigs, listening to music, photography, illustration and art, reading

Name: Madeleine Rigby
Age: 17
Gender: Female
Education/Employment: Sixth form student
Relationship status: Single
Socio-economic classification: B
Favourite genre of music: Pop, Classical, Musicals, Acoustic Pop
Preferred method of listening to music: Streaming, Radio
Interests: Drama and performing arts, musicals, playing the clarinet, being sociable

Name: Daniel Heywood
Age: 17
Gender: Male
Education/Employment: College student and working as an usher at a theatre
Relationship status: Single
Socio-economic classification: C1
Favourite genre of music: Pop, EDM, Rock
Preferred method of listening to music: Streaming (e.g. Spotify), Radio
Interests: Playing drums, reading, travelling

Name: Jess Boxall
Age: 17
Gender: Female
Education/Employment: Sixth form student and works at Waitrose
Relationship status: In a relationship
Socio-economic classification: B
Favourite genre of music: Pop, Acoustic Pop, EDM, RnB
Preferred method of listening to music: Spotify, YouTube, Online Radios
Interests: Socialising, fashion, makeup, reading

Evidently, three out of four individuals of my focus group are female. This is mainly because acoustic pop tends to be a genre geared towards a female audience and my final product is also aimed towards this demographic. Therefore, I aspired to make my focus group representative of my intended viewers.