[AUDIENCE] Focus Group

FOCUS GROUP

Name: Courtney Peacock
Age: 17
Gender: Female
Education/Employment: College student
Relationship status: In a relationship
Socio-economic classification: C1/C2
Favourite genre of music: Punk Pop, Pop Rock, Heavy Rock, Metal
Preferred method of listening to music: Streaming, purchasing CDs/Vinyl
Interests: Attending concerts and gigs, listening to music, photography, illustration and art, reading

Name: Madeleine Rigby
Age: 17
Gender: Female
Education/Employment: Sixth form student
Relationship status: Single
Socio-economic classification: B
Favourite genre of music: Pop, Classical, Musicals, Acoustic Pop
Preferred method of listening to music: Streaming, Radio
Interests: Drama and performing arts, musicals, playing the clarinet, being sociable

Name: Daniel Heywood
Age: 17
Gender: Male
Education/Employment: College student and working as an usher at a theatre
Relationship status: Single
Socio-economic classification: C1
Favourite genre of music: Pop, EDM, Rock
Preferred method of listening to music: Streaming (e.g. Spotify), Radio
Interests: Playing drums, reading, travelling

Name: Jess Boxall
Age: 17
Gender: Female
Education/Employment: Sixth form student and works at Waitrose
Relationship status: In a relationship
Socio-economic classification: B
Favourite genre of music: Pop, Acoustic Pop, EDM, RnB
Preferred method of listening to music: Spotify, YouTube, Online Radios
Interests: Socialising, fashion, makeup, reading

Evidently, three out of four individuals of my focus group are female. This is mainly because acoustic pop tends to be a genre geared towards a female audience and my final product is also aimed towards this demographic. Therefore, I aspired to make my focus group representative of my intended viewers.